Think about your own everyday life. You work, live and socialize within a set of environments that you are comfortable in. Let say you want to move to a whole different country, and get a totally different job. For most of us, that’s a distant dream. Often because the paths we have created for us self makes it more difficult, despite what we belive is the right thing to do. This is path dependency and that what’s hindering the green shift in the world.
Thina Margrethe Saltvedt is Chief Analyst at the Group Sustainability Nordea Bank. She worked over 12 years as an oil analyst, before leaving it all behind.